Elaheh Farahmarzi

Elaheh Farahmarzi is the General Manager of Colonie Center, where she is consistently focused on enhancing the shopping experience and driving business growth. With over 15 years of experience in retail, marketing, accounting, leasing, and commercial real estate, Elaheh brings a wealth of knowledge and a creative, strategic mindset to her role.

Enhancing the shopping experience and maintaining high standards of customer service are key priorities for Elaheh. She leverages her deep understanding of the retail industry to stay ahead of market trends and customer preferences. Elaheh applies creative solutions to business challenges, driving innovation, and is committed to continuous improvement in the center’s performance.

As a licensed real estate agent with Coldwell Banker, Elaheh further strengthens her expertise in real estate. Additionally, she is the CMO and part owner of Creative Collective Marketing, a social media marketing company she co-founded with two of her best friends.

Elaheh's leadership is characterized by a dedication to excellence, continuous improvement, and innovation, ensuring exceptional value for customers and fostering a collaborative, high-performing team environment.

In addition to her professional achievements, Elaheh is actively involved in the community, working with various nonprofits and committees in the Capital Region.